Prices last checked: 2026-10-01 · re-verified monthly
Every figure below is dated and sourced. AI-visibility pricing splits into three markets: self-serve monitoring tools (monthly subscriptions), one-time done-for-you audits, and traditional agency SEO audits.
| Offering | Type | Price | Source |
|---|---|---|---|
| Searchlight Audits — AI Visibility Audit | One-time, done-for-you | $99 | This page |
| Searchlight Audits — Full AI + SEO Audit | One-time, done-for-you | $299 | This page |
| Searchlight Audits — Visibility Monitoring | Monthly | $29/mo | This page |
| Bospar Audit*E | Tool, monthly | Free / $19/mo | Bospar press release, 2026-09-30 |
| OtterlyAI | Tool, monthly | $29–$489/mo | Vendor pricing page, 2026 |
| ZipTie | Tool, monthly | $69–$159/mo | Vendor pricing page, 2026 |
| Profound | Tool, monthly | ~$99–$399/mo | Vendor pricing page, 2026 |
| Peec AI | Tool, monthly | $95–$495/mo | Vendor pricing page, 2026 |
| Semrush AI Visibility Toolkit | Tool, monthly | $99/mo | Vendor pricing page, 2026 |
| mcp-geo | One-time, done-for-you | €99 | Vendor monetization doc, 2026 |
| Freelance one-time audits | One-time, done-for-you | $500–$2,500 | subscribepr.com audit pricing guide, 2026 |
| Productized agency audits | One-time, done-for-you | $997–$1,997 | subscribepr.com audit pricing guide, 2026 |
| Agency SEO audits | One-time, done-for-you | $1,500–$5,000 | WebFX / SEOProfy 2026 audit pricing guides |
| GEO agency retainers | Monthly retainer | $3,000–$5,000/mo | Industry reporting, 2026 |
How to read this: the tools row is software you operate yourself; the one-time rows are audits someone runs for you. Searchlight Audits sits in the cheapest one-time, done-for-you slot in the market — 3–10× below freelancers and agencies — with monitoring priced at the entry tier of the tool market. Vendor pricing changes often; check the vendor's own page before budgeting.
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Agencies bill human analyst hours at $150–$300/hour, plus discovery calls, slide decks, and account management. Searchlight Audits produces audits with an AI pipeline and sells them as a fixed product with no meetings, so a one-time AI visibility audit costs $99 instead of $997–$1,997. The findings are the same kind of deliverable; the cost structure is different.
The $99 audit tests what GPT, Gemini, and live web search say about your business across 15–25 buying-intent queries, with competitor comparison and a prioritized fix list. The $299 audit adds a complete Google Search audit: indexation and rankings, technical SEO crawl, Core Web Vitals, on-page and content quality, schema/structured data, local SEO and Google Business Profile review, a backlink snapshot, and a gap analysis against 2 named competitors — 9 sections total.
They're different products. Tools like Otterly ($29–$489/mo), Profound ($99–$399/mo), or Peec AI ($95–$495/mo) are self-serve dashboards for marketing teams who run their own analysis every month. A one-time done-for-you audit delivers human-readable findings and a fix list without a subscription. Many businesses do the audit once, fix what's found, then use either our $29/mo monitoring or a tool to watch for changes.
No. Both are one-time audits delivered as a branded PDF within 48 hours. Ongoing monitoring is a separate $29/month plan (monthly re-test, change alerts, competitor-overtake alerts, 1-page change report, cancel anytime).
A traditional SEO audit checks your website: crawlability, speed, content, links — how you rank on Google. An AI visibility audit checks what AI assistants (ChatGPT, Gemini, Perplexity) tell customers about your business when they ask buying-intent questions: whether you're mentioned, whether the facts are right, and whether competitors get cited instead of you. Searchlight's $299 Full AI + SEO Audit covers both.
All competitor prices on this page were last checked on 2026-10-01 and are re-verified monthly. Vendor pricing changes often; check the vendor's own page before budgeting.
$99, delivered in 48 hours, backed by a 30-day guarantee. The same rigor agencies sell for $1,000+.
Get my AI Visibility Audit — $99